• Follow us on Pinterest

Looking for something new and exciting to do with your children? Try Yogabugs

North London Mums has a really useful directory of local North London businesses and every week we will introduce you to one of the businesses who advertise with us. This week we want to tell you about Yogabugs who have recently set up a franchise in North and East London, run by mumpreneur Denyse Whillier,  and who advertise in our Activities and Classes for Children section.

Denise has launched the North and East London franchise of Yogabugs in January this year. Until recently the CEO of a charity, setting up a franchise of YogaBugs is part of a major life change for Denyse, who sees it as a "new adventure".

If you don't already know much about Yogabugs, then it is an impressive story. Following an appearance in the Dragons Den, both Richard Farley and Theo Paphitis made the founders, Nell and Lara, offers in exchange for a 30% equity stake of their business. Following the show, Peter Jones offered to buy the company for £1.5 million! However the girls, unwilling to give up control of the company, declined the Dragon's offers and walked away. They have since rolled out Yogabugs to be a UK wide franchise, as well as expanding internationally, and Nell has been the yoga consultant to the CBeebies show Waybuloo.

Having decided to set up her own business, Denyse was drawn to Yogabugs through her own love of yoga and YogaBugs' impressive story. She has substantial plans for the franchise in the area: "I'm really excited to bring YogaBugs to the area. As well as classes in Islington and Stoke Newington, I'm looking forward to introducing out innovative yoga inspired programme to schools, nurseries and community centres". 

The YogaBugs experience sounds magical. Using dynamic storytelling acted out through safe Hatha postures, YogaBugs classes will take children on imaginary adventures- sailing the ocean waves, heading to space, exploring the jungle. The classes are a complete form of physical exercise in a safe and non competitive environment.

Denyse is also creating employment opportunities in the area, particular for those who would find it helpful to work around school hours and who are looking for an opportunity to share their enthusiasm for yoga with children through innovative classes. Denyse has already taken on one teacher and is looking to train more teachers to join the team in Islington, Hackney and Haringey areas.

What's next? Well YogaBugs presents lots of opportunities to team up with and support local and national initiatives. YogaBugs is already  a partner nationally for the Change4Life programme. Denyse has also teamed up with Aquaterra in Islington to introduce family yoga, in response to parents' interest in finding ways for children to stay fit and healthy, and also as part of the battle against childhood obesity. Denyse explained the benefits: “Children’s natural flexibility and energy mean that they can do yoga postures that manyadults can only dream about! ... Breathing and warm up techniques help children and parents to clear their minds and focus whilst the posture work strengthens and tones their bodies. Postures such as Lion help children to let off steam, whilst Downward Facing Dog energises parents by increasing the flow of blood and oxygen to the brain. Everybody benefits.”

Denyse can be reached via her facebook page at http://on.fb.me/DenyseYogabugs or via email at denyse@yogabugs.com. 

Post a comment

  • Follow us on Pinterest