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Appy Monday! World Book Day? There's an App for that!

World Book Day may have passed (and what fun it was- thank you so much for all your recommendations for favourite children's book!) but we did download the World Book Day 2012 App which promises lots of bookish fun long after WBD 2012.

As you probably already know, World Book Day is an annual event (now in its fifteenth year) which this year took place on 1 March 2012. It’s a celebration of authors, illustrators, books and (most importantly) it’s a celebration of reading. Over 100 countries all over the world take part. The main aim of World Book Day in the UK and Ireland is to encourage children to explore the pleasures of books and reading. In addition to sending Book Tokens and Resource Packs to Schools and Nurseries, WBD also organised "The Biggest Book Show on Earth", an online festival featuring authors such as Julia Donaldson, Jaqueline Wilson and Cressida Cowell.

The launch of the World Book Day 2012 App was one execution of World Book Day, and serves to enable further activations throughout the year. It includes 6 new and exclusive short stories published exclusively for World Book Day 2012 from an exciting range of authors including Malorie Blackman, Neil Gaiman, Charlie Higson, Anthony Horowitz, Sophie McKenzie and Rachel Vincent. If you or your kids love any of these authors, then the exclusive content in this app is very exciting. In addition there are sample chapters by Julie Cross, Matt Dickinson, Lauren Laverne and Ruth Warburton, book trailers and author interviews. The app promises regular updates with new teen fiction samples, news, videos and special offers throughout the year.

The App is simply laid out and presents in pack-shot format the titles which are available as entire short stories, or as samples. Where you can sample a book, there is a clever option to buy, by locating a local bookshop or through the iBookstore.

What we loved: There is some great added value in the news section, especially the videos. We particularly enjoyed watching Lauren Laverne read from her new (first) novel (if only we were still teenagers).

What we didn't: We hinted at it above- the app is targeted squarely at young adult readers- great if you have some in your family, or indeed enjoy diving into that sort of literature. But World Book Day is aimed at children of all ages, and yet there is nothing for the pre-school or younger primary school age group. A real missed opportunity to our mind- maybe something to think of in your updates?

Vital stats:
Cost: Free
Compatible with: iPhone, iPad, iPod Touch

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